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Fact, it’s far easier and cheaper to sell to existing customers than to sell to new customers. Fact, new businesses are more focused on “customer addition” over “customer retention.” They forget that those “new customers” are only new and good during the day of the sale, after some time they simply become “customers.”
Every businessman's dream is to convert hot and cold leads into legitimate sales. Although we all know that most of the time this is impossible, there is a way to hit at least a high percentage of conversion.