Time is money when it comes to business. The currency is minutes and hours. Question is how much will you spend on lead generation. There will come a time when you need to decide whether to outsource this portion of your business or bare down and just do the grunt work.
Cold calling can take hours to get 4 or 5 leads but when taking live transfer leads, it could take a half hour. It is a must if you want to increase you profit and make those 6 figure income.