It Starts With the Landing Pages
One of the first things you need to remember when trying to configure your website for lead generation is that the process should start with the landing page. All of the about us or contact info pages should have plenty of links for the customer to click and find more information about the services that you offer. The more information you give to your prospective customers, the more of chance you have of converting the leads that you get.
Share Worthy Content
Another very important thing that you need think about when trying to make your site more lead friendly is the content that you have posted. You want to provide informative and interesting content about your industry. The more interesting the content you post is, the better a chance you will have of it getting shared and possibly going viral. You want to also encourage the people who visit your site to share your content by providing easy share links beneath the things that you post. The easier you make it for people to share your content, the more success you will have.
Call to Action
When writing content for your website, you want to make sure that you always include a call to action. A call to action is a conclusion to an article that encourages the reader to call on your company for the services outlined in the piece they have read. Neglecting to provide the information about your business will leave the reader without all of the information they need to complete the process. The more information that you give your readers about your company, the more likely they are to use that information to give you their business.