Everyone on the Same Page
In order to effectively manage the sales leads that you have coming in, you need to make sure that everyone on your staff is on the same page. You need to consider making up a handbook on do’s and don’ts of sales leads so you can make sure that everyone on your staff is getting the same information. If everyone is moving forward as a cohesive unit, then you will be able to convert your leads much easier than if everyone was just doing their own thing.
The first thing that a person generally does when calling a prospective lead is to gather vital information on them. You need to speak with all of the members of your sales team to ensure that they know what information to get out of a prospective customer. The last thing you want to do is overload the lead with questions because this may be a turn off to them and could cause you to lose their business. You want to keep it short and simple the first time you contact a prospective customer and only gather the information you have to have in order to move forward.
When you first call a prospective customer, you want to make small talk with the in order to help create a personal relationship with that person. You need to make sure that you are friendly and engaging without being to forceful. By engaging a person in small talk, you will make yourself stand out among the competitors that you have. A more personal relationship will also help to increase the amount of conversions that you have and the growth in your customer base.