Thursday, November 19, 2020

3 Foolproof Ways To Soar Through A Recession

 Winners are ALWAYS looking for ways to grow their business.  They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren't available during better economic times.  


1.  Get More For Your Advertising Bucks

When the economy makes a turn for the worse, it just makes sense that your advertising will give less of a return than during and economic boon.  Sure there's a lot less money being spent, but you don't have to have to watch your profit margin plummet!


Think about it... advertisers are feeling the recession just as much as you are, and are more desperate for clients.  It's the perfect atmosphere to negotiate your way to lower costs - even if you are already getting a good price.  Every advertising penny you can save, is that much more profit you'll earn on the products.


Have you thought about getting free publicity?  Local newspapers are always looking for something of local interest.  Make the news!  Publicity is free, but a wonderful way to get your business in front of potential clients.


Do your advertisements really need to be as big as they are?  We tend to think the big is better, but the facts are that short ads with 11 words or less often generate higher response than large ads.  Give it a try, and trim some costs right off your advertising bill.


2.  Take Advantage Of Big Ticket Sales

Not all of your customers suffer during recession.  Remember that there are always people who are thriving financially, so don't be afraid to make big ticket sales offers.  Additionally, when money is tight, people who place a lot of stock in your product will value it even more.


Think about ways to create products similar to yours, but with much higher prices.  Internet marketers often create members only sites and sell their products at much higher prices.  Hey, they'll obviously make fewer sales, but the people who really value the product will buy.  Each sale will net an immensely higher profit.  Think about it like this... even though the sales are fewer, the actual profit may be even greater than when it was sold at a lower price.


3.  Maximize The Customers You Have

Your customers already know that you have great products and provide satisfactory service.  They trust you to come through for them.  Think about it...  it's much easier to make sales to someone you already have a relationship with.


Use every opportunity to increase your sales volume within the customer audience you already have.  Do you have a product that goes with the one they are purchasing?  Offer it to them at the register.  It's a proven and effective method for increasing sales.  You may be shocked at the additional sales you can generate from those who are already buying from you.




2 Sure-Fire Methods Proven To Convert More Customers

 If you're a marketer your number one concern is customers.  You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, "How do I convert prospects into customers?"  


There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..."  They're just waiting to be convinced to to do something about it.  There is something you can do to get them moving!


1.  Improve Your Offer

No on can pass up the deal that's "too good to resist."  Think about it... how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit.  Sweeten the deal.  Make the offer so good they can't resist it.


Now, I'm in no way suggesting that you drop your prices to sweeten the deal.  You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cut prices.


Don't let them lollygag.  Yeah, get them into the store pronto with a deadline.  They may have to put a competitors purchase on hold to get your deal, but hey... what's wrong with that?



2.  Follow Up

How would you like to increase your sales by more than 50 percent?  Yeah, it sounds good!  There's really a very simple tactic that you can implement... follow ups.


Chances are, prospective customers aren't going to buy your product the first time they see or hear about it.  Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place?


Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in.  It doesn't have to be an intricate process.  Keeping the contact there goes a long way toward building trust... the key to finding life-long customers.


Internet Marketers experience a high number of customers who browse their site, then click away.  You can't follow up without some form of contact information.  A great way to gather the info you need is to offer a free e-book or informative report that consumers will find of interest.  Once they've given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.


Personalize as much as possible.  If you can get the first
name of your customer... great!  Personalized messages have greater appeal than "addressed to occupant" messages.