Based on the research
conducted by LinkedIn, 94% of small businesses are
using social media for marketing purposes while three are out of five
small- to medium-sized businesses who claimed that they’ve gained
additional customers by utilizing social media platforms. In Facebook
alone, there are more than 1.39-billion active users and this means
there are a lot of potential customers that you can are able to
reach. The key here is to determine the most relevant leads and
eventually to reach out to them properly.