Monday, January 4, 2016
Simple ways to maximize the efficiency of your Live Call Transfer Leads
A company that specializes on lead generation for their clients always stumble upon on this one problem: clients wanting more sales lead and also want to convert an increase of percentage from the current live transfer leads they have. In the sales industry or space, there would always be a misunderstanding that producing sales conversion and leads are two separate goals.
The mantra for most sales personnel is to “generate more sales leads” while their manager on the other hand keeps on bugging them that they should improve sales conversion from the current sales lead. For effective lead generation to maintain the inflow of live transfer leads, sales organization must generate a stable channel for sales opportunities via administering and directing their leads for long term.
We give you three ways to maximize your existing sales leads while finding great opportunities along the way:
Rank and classify leads
You should be aware that not all sales lead is worth paying attention too. Constant assessment on lead managements is also needed from time to time. A sales leads also needs to be classified and ranked in terms of priorities. You can utilize your sales team’s discussion to know what sales leads are effective in gaining sales the fastest and which ones are experiencing delays or is stale. You must learn also to formulate practical questions to gather more information about the customer’s concern.
Checking and evaluating sales leads does not limit the given scripts on qualifying sales leads. You must also learn to gain the trust of your customer or clients because it will make things lighter and easier when communicating with one another. Also, constructing questions to your sales lead might open the doors to another sales opportunity. In the long run, you will still need to teach your sales team to know the importance and true value of the low priority sales lead because these might be considered as future income opportunities. If your sales team knows how to effectively distribute their time and effort on sales lead, the lower priorities could be of something more in the coming 6th or 9th month. We closed on sales leads years later.
Utilize content marketing
Following up on sales lead isn’t just asking your customers to if they are now ready to buy, or introducing the service or product, it also involves the use of content marketing resources which lets potential customers to know more about the things of your product or service. It should inform them on how the product can benefit from them and how they can have a good deal from it. There would be times that you would be offering free web demonstrations, case studies and blog articles that is useful to the project’s needs. Let the potential customer know that you are there to help them.
A strict calendar to be followed
When it comes to following up on your sales lead, you should be consistent with it. You can do this via e-mail newsletters, webinars and product demonstrations. Your sales team should generate a strict calendar relating to following up on sales. The calendar should be religiously followed and consistent.