Thursday, September 4, 2014

Avoid Bad Health Insurance Leads for Higher Success Rate

Buying bad leads is never a good thing, no matter what industry you are in. So it goes without saying that bad health insurance leads can be a frustrating waste of time. Ideally, you want fresh, quality leads with a potentially high rate of return. This is far more likely with targeted lists, but you need to know how to go about obtaining good leads if you expect a reasonable return on your investment.

Thanks to the internet and the existence of numerous lead providers, many a sales person has taken to buying leads on the internet or directly from brokers via the telephone or direct mail. This is not necessarily a bad thing, but you need to know what your best options are in order to avoid buying useless insurance leads.

It's not that the list you bought is bad, per se, but it may have been sold to so many people just like you that the leads have been exhausted. Your best bet is to find a list provider who offers exclusive targeted health insurance leads so you are assured that yours is a one of a kind set of prospects, giving you more of an advantage.

Timely Information
Make sure your provider monitors and refines the information on their lists. If leads are old, information is likely to be inaccurate, making the leads invalid. A solid company will verify all of their leads prior to selling you any list.

Experience, Longevity, and Expertise
Whether you are buying live leads or a mailing list, you want to find a firm with a proven track record. They need to have some experience under their belt and must know what they are doing. Do your homework and research several lead generation firms before buying health insurance leads, considering the following:
  • How long has the company been around? Several years in the business speaks volumes about their longevity and success rate.
  • What is their reputation? Look for customer reviews and ask if your peers, colleagues, friends, and family have ever heard of the firm before committing yourself to a purchase.
  • How involved are they in the lead generation industry? Do they offer or write publications? Do they participate in industry-specific forums?
Customer Support and Training
Sure, you probably know your product and service well, and you are good at what you do, but ask yourself if the lead generation firm offers support to help its customers make the most of prospecting and successfully closing sales.

Health insurance leads should be fresh, targetedl, and verified, backed by the reputation, support, and expertise of a lead provider who knows their stuff. Bad leads do not have to become the bane of your existence. Opt for exclusive and timely information to increase your chances of success.

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