Tuesday, August 12, 2014

5 Key Components for Purchasing Quality Insurance Leads

There's nothing more frustrating than cold calls and chasing down prospective clients only to hit a wall because your insurance leads are mediocre. It happens to many insurance agents, especially the first couple of times they purchase leads. Why? Well, not all leads are quality leads. In fact, some companies simply sell them in quantity without much regard for quality, research, or relevance. This particular marketing strategy is a great way to grow your business and see a return on your investment, but in order to achieve this goal, you will want to purchase high quality insurance leads that have far more chance of becoming a happy customer.

What Constitutes a Quality Lead?
While there are certainly other factors to consider, quality should be foremost on your mind when buying insurance leads. Just because a provider offers large quantities at a low price does not mean the leads will be good. Choosing your insurance leads provider on price and other factors, without considering quality, might have you right back at square one the next time around. What makes a lead a quality lead?
  • Up-to-date information
  • Targeted demographics
  • Public record and credit information
  • Targeted interest in your specific offerings or company
There are plenty of other things to consider as well. While quality is of the utmost importance, you want to choose a provider you can call on for targeted insurance leads time and again. Your provider should ideally be capable of providing you with both value and quality. And, it doesn't hurt if they have excellent customer service, a reasonable return policy, and can meet your quantity needs every time.

You are seeking a decent return on your investment, not just a return on the purchase price of your leads, but also a higher income to expense ratio. Bottom line: you want to earn more than you spend on leads, meaning you want as many insurance leads as possible to become paying customers.

Customer Satisfaction
You provide customer service excellence to your customers, and you expect it from any business that serves you, right? So why should your expectations be any different when buying insurance leads? Your provider should go out of their way to offer friendly, helpful customer service that keeps you happy and loyal to their company. Additionally, they should offer a reasonable return and exchange policy. It might sound funny, but like any product, a defective list of leads will not do you any good. If you're not getting results, the leads provider should be willing to provide another set of leads.

If you plan to buy insurance leads in bulk, make sure your chosen provider can meet your demands.

Think Big, Start Small
If you are new to purchasing insurance leads, ease into it and weigh your options before settling on a long-term provider.

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