2 Sure-Fire Methods Proven To Convert More Customers

 If you're a marketer your number one concern is customers.  You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty.  But the tough question is, "How do I convert prospects into customers?"  

There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..."  They're just waiting to be convinced to to do something about it.  There is something you can do to get them moving!

1.  Improve Your Offer

No on can pass up the deal that's "too good to resist."  Think about it... how often do your customers want your product, but just want something else a little more?  That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit.  Sweeten the deal.  Make the offer so good they can't resist it.

Now, I'm in no way suggesting that you drop your prices to sweeten the deal.  You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit.  Bonuses motivate sales, maybe even more than cut prices.

Don't let them lollygag.  Yeah, get them into the store pronto with a deadline.  They may have to put a competitors purchase on hold to get your deal, but hey... what's wrong with that?

2.  Follow Up

How would you like to increase your sales by more than 50 percent?  Yeah, it sounds good!  There's really a very simple tactic that you can implement... follow ups.

Chances are, prospective customers aren't going to buy your product the first time they see or hear about it.  Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer.  Do you have a follow up system in place?

Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in.  It doesn't have to be an intricate process.  Keeping the contact there goes a long way toward building trust... the key to finding life-long customers.

Internet Marketers experience a high number of customers who browse their site, then click away.  You can't follow up without some form of contact information.  A great way to gather the info you need is to offer a free e-book or informative report that consumers will find of interest.  Once they've given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.

Personalize as much as possible.  If you can get the first
name of your customer... great!  Personalized messages have greater appeal than "addressed to occupant" messages.

CAN-SPAM Act: A Compliance Guide for Business

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

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Importance of B2B Business to Business Data Lead List

by: Jems Jourge

The data lead list is an asset to the business. The companies who deal in B2B business to business collect the sample of business data before launching the new goods or services for survey and use the bulk data lead lists after launching the products or services for growth and increase their revenue. So companies invest money to collect data.

Advanced information technologies have made it possible to collect business data easily. Business intelligence helps the business by giving them a clear idea of the market and provides useful data that can be helpful against competitors’ companies.

Every company wants to collect business data because of its massive importance in business growth. One of the most important benefits of B2B business to business leads data is it gives an idea about business trends in relevant industries, and in particular groups of people according to income, age, and sex. Right business data also helps in the financial development of the company.

Any industry can’t make a blind decision regarding the launching of a new product. First of all the industry need market data about what people think about similar kinds of product, like its quality, price, demand, and packaging, etc. Business data analysis experts analyze the data and send it to the business administrators to take further business decisions and to make new customers. So now data is the lifeline of any business and without it, the business can’t make the right decision regarding growth.

https://medium.com/@jemsjourge/importance-of-b2b-business-to-business-data-lead-list-73356011954c

An Introduction to VOIP Solutions for Business

VOIP Solution for Business

Voice over internet protocol (VoIP) has been widely believed to be used only by huge businesses, but this is just a misconception. The VoIP system can do wonders for small businesses as well, with the numerous benefits attached to it. It allows the users to use the broadband connection to make and receive phone calls, instead of regular or analogue phones.