The first and most important thing for an insurance salesman to understand is that selling final expense insurance is a very slow process. You are not going to by a ton of leads and watch your business explode right away. You can, however, start small, and build your business a few leads at a time. Secondly, you need to keep an open mind. If you are selling life insurance, you do not want to target seniors alone. Yes, they might be your best final expense leads, but prospects of all ages are considering your product, and you will want to serve every customer that is willing to buy a policy.
Another thing to consider is building your reputation. There is surely some competition in your local area, no matter how large a town you live in. Get your name and information out there, and do your best to be the most welcoming, amiable, and informative agent you can be. This will go a long way in gaining new c customers as well as new leads and referrals.
When you are just starting out, odds are you have little capital and no real clientele to speak of. You will need to follow the steps above to get your name out there, passing out business cards and fliers to everyone, selling not only your product but also yourself. You want them to see you as the best of the best so that your business will begin to grow, bringing you to the comfortable income level you have always wanted.
This simple marketing strategy is not enough to get you going. You need to find quality, targeted final expense leads that you can call on. You can generate your own leads or hire an employee to do this, or you can purchase leads from a list broker. Another great option is to contact a live lead provider and get them to help you by using their database to contact qualified leads, giving them the pitch while you wait for calls to be transferred to you to close the sale.
Final Expense Insurance Sells Itself
Whichever option you choose, the good new is that final expense insurance is important to many people and is in high demand. The reality of final expenses and the many what if's in life is a burden no one wants to bear. You have the golden opportunity to bring many people peace of mind in the face o the inevitable.