Monday, March 9, 2020

CAN-SPAM Act: A Compliance Guide for Business


Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.
Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:
  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

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Friday, March 6, 2020

Importance of B2B Business to Business Data Lead List


by: Jems Jourge

The data lead list is an asset to the business. The companies who deal in B2B business to business collect the sample of business data before launching the new goods or services for survey and use the bulk data lead lists after launching the products or services for growth and increase their revenue. So companies invest money to collect data.
Advanced information technologies have made it possible to collect business data easily. Business intelligence helps the business by giving them a clear idea of the market and provides useful data that can be helpful against competitors’ companies.
Every company wants to collect business data because of its massive importance in business growth. One of the most important benefits of B2B business to business leads data is it gives an idea about business trends in relevant industries, and in particular groups of people according to income, age, and sex. Right business data also helps in the financial development of the company.
Any industry can’t make a blind decision regarding the launching of a new product. First of all the industry need market data about what people think about similar kinds of product, like its quality, price, demand, and packaging, etc. Business data analysis experts analyze the data and send it to the business administrators to take further business decisions and to make new customers. So now data is the lifeline of any business and without it, the business can’t make the right decision regarding growth.






https://medium.com/@jemsjourge/importance-of-b2b-business-to-business-data-lead-list-73356011954c






























Thursday, January 2, 2020

An Introduction to VOIP Solutions for Business


VOIP Solution
VOIP Solution for Business
Voice over internet protocol (VoIP) has been widely believed to be used only by huge businesses, but this is just a misconception. The VoIP system can do wonders for small businesses as well, with the numerous benefits attached to it. It allows the users to use the broadband connection to make and receive phone calls, instead of regular or analogue phones.